Defining corporate culture is no easy task. One can best describe it as a network of convictions and behavioural practices which is perceived and experienced by outsiders such as customers and partners in the same way as by the employees of a company. In principle, culture in an organisation manifests itself in three ways: through visible behavioural practices and symbols (“artefacts”), through the values upheld and through the form of organisation.
Behavioural practices and symbols provide a visible indication of what appears to be important to a company. These include, among others, routines and habits in dealings with each other, the design of the workplaces, the dress code, status symbols such as company iPhones or also the quality of the coffee machine.
Nowadays, values practised in a company are frequently published, e.g. on the website of a company. They influence many areas of the organisation and are demonstrated, for example, in the understanding of management, in the way in which communication is carried out officially and unofficially, in the approach to performance, errors and rules or also in the character of the stories and legends which are spread in or about the company.
Last but not least, the form of the organisation with established structures and processes has the effect of a concealed determinant on the corporate culture.
We shall be pleased to guide you through the analysis of your corporate culture with the right questions and also help you to draw the correct conclusions from the answers.