How to create a persona in Design Thinking & Marketing

Here we show you our tried-and-tested method for easily creating a comprehensive persona, whether for design thinking or marketing.
Scrum in practice – advantages & disadvantages of Scrum

How does Scrum work in practice? What happens when you introduce Scrum in your company?
What are the advantages and disadvantages? Is it really the ultimate solution for innovation and motivation?
The Scrum Guide: What is Scrum and how does it work?

What is Scrum actually? What is it good for? Where does it come from? Who is it suitable for? How does Scrum work? What are Sprint, Backlog and Scrum Master?
Agile methods: Design Thinking, Design Sprint, Lean Startup, Scrum

Agile methods in comparison: Design Thinking, Design Sprint, Lean Startup, Scrum, Business Model Canvas. How do they work? Where are they used?
Recruiting is going digital – impact on the future of recruiters

The digitalization of the recruiting What impact will it have on the future of recruiters? Digitalization is advancing in leaps and bounds. We already know today that many professions will no longer exist in a few years’ time. Employees are worried about their professional future – but what about the people who hire the employees, […]
Personnel diagnostics: How to find the right tool.

Personnel diagnostics record employee skills. The most well-founded is the requirements-oriented diagnostics, which compares candidates with successful professionals.
Recruiting tools: How to find the right tool

Effective recruiting tools such as “Lean Recruiting” optimize the employee search through eligibility checks, efficient data management and automated communication, shortening the recruiting process to just three weeks.