Employer attractiveness

Fake it
till you make it!

Employer attractiveness and strategic orientation do not develop with PowerPoint

If you would like to know how your colleagues experience the current culture and where they see a need for change, let’s about it talk about it…

What does employer attractiveness mean?

Employer attractiveness describes a company’s ability to attract and retain talented employees in the long term.
This is not achieved through glossy presentations, but through practiced values and an authentic corporate culture.
An attractive employer not only offers attractive salaries and benefits, but also a working environment in which employees feel valued and inspired.

Why is employer attractiveness important?

In times of shortage of skilled workerss and the digital transformation, qualified employees are the decisive competitive advantage.
Companies that build a strong employer brand find it easier to attract and retain the best talent.
A high level of employer attractiveness leads to a positive corporate culture, increases employee motivation and satisfaction and ultimately contributes to the company’s success.

Relevance for different types of companies

Medium-sized companies: Medium-sized companies must position themselves as attractive employers in order to stand up to large corporations.
A family atmosphere and individual development opportunities are key to attracting and retaining talented specialists.
It is about creating an authentic and trusting working environment in which employees can fully develop their skills.
Corporates: Corporates usually have the task of making a strong brand core tangible for the workforce too… from the glossy brochure to the administration coffee bar, so to speak.
Those who want to appear hip and “groovy” here and internally subjugate employees in an authoritarian manner have few prospects today.
Start-ups: Young companies are often well trained in marketing and self-presentation.
As they grow, the composition of the teams often changes and increasing professionalization requires a new set of values and skills.

Our offer

We support you in increasing your attractiveness as an employer and developing a strategic orientation that not only looks good in the presentation.
Our approach includes:

Values-based transformation: We help you to identify your company’s values and anchor them in your day-to-day work.
This creates an authentic and inspiring working environment.
Change support: Together, we shape change and ensure that all employees are actively involved.
Agile transformation: We implement agile methods to promote flexibility and innovation and future-proof your company.
Location analysis for managers: Managers – especially the more experienced ones – are often ready to learn new requirements.
A professionalized location analysis often helps to find levers and clearly define a development direction for yourself.
For us, managers are the “agents of corporate culture”.

Employer attractiveness acts like a “magnet for skilled workers and talent” – you decide the direction!
Every employee is an ambassador for the actual corporate culture – those who feel attracted can be part of a good future.

Let’s work together to lay the foundations for a strong employer brand that not only shines on PowerPoint, but also inspires in real life.
Contact us for a no-obligation consultation and find out how we can help you become a more attractive employer.

Employer attractiveness