Changing values: shaping a successful corporate culture (2021)

When is the last time you took a moment to check in with your employees or teammates to find out what truly matters to them? We’re not referring to the surface-level desires like high wages or extended breaks, but the deeper-rooted values that shape their experience within your company. If your corporate culture isn’t aligning with the values of your team, or the expectations you place on your business, you could risk facing a lack of motivation, and ultimately, an underperforming company. Changing your company’s values is imperative! But, where do you start in making sure everyone’s opinion is heard? The solution can be surprisingly simple: through our ambassador principle. For instance, if your company employs about 400 individuals, we nominate 30 “ambassadors” tasked with engaging their peers and gathering their most significant values. This approach assures everyone that their voice will be considered in the shaping of a comfortable and productive company culture. But how exactly are these values implemented within the organization? We discuss in-depth how a successful value transformation is achieved in our latest video.

As your leading Berlin consultancy specializing in change management and company culture, we’re committed to helping you create a positive, efficient, and rewarding work environment – attuned to the values and expectations of your employees.

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