SEMINARIS: The new work transformation to an agile hotel

Change is bold, requires acceptance and reliable collaborators. Under the leadership of Jochen Swoboda, the SEMINARIS Hotels are undergoing a commendable agile metamorphosis into a New Work hotel chain. This transformation is impacting not just the artistic habitats within the SEMINARIS Hotels, but also the full breadth of the corporation. In our discussion with Susanne and Oliver Grätsch, he delineates effective strategies for agile transition, discusses hurdles faced on the journey of becoming a New Work hotel, and provides insight on initiating an agile transformation.

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Triggering transformation demands bravery, embracing change and trustworthy allies. Jochen Swoboda, Director at the heart of SEMINARIS Hotels in Berlin, alongside his team, is leading an admirable shift towards establishing an agile New Work hotel chain. This sweeping change extends beyond the inventive spaces of SEMINARIS Hotels, influencing the entire organisation. In our exclusive conversation with industry experts Susanne and Oliver Grätsch, strategies for achieving successful agile shifts, hurdles on the pathway towards a New Work hotel identity, and key steps to kick-start an agile transformation are thoroughly explored.

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